A Minneapolis-based e-commerce furniture site wants a bigger piece of China.
With a population of more than 1.3 billion people, a rapidly growing urban middle class, and an economy poised to dominate the world, China is an attractive consumer marketplace for American companies. DefySupply wants some of that action.
“There are very few online retail companies selling directly to consumers there,” says Brent Gensler, DefySupply’s 27-year-old CEO. “The Chinese market is a world of potential.”